TO LIKE EACH OTHERStrategyA triple approach to support participation and consolidate the brand's reputation in a point of reference event for lovers of wellness and sport: the Rimini Wellness.OBJECTIVEConceptPresent the new positioning of the Piacersi brand by Conad: the ally for daily well-being without sacrificing taste, enhancing its connection with the 360° world of wellness.All the nuances of well-being.
The new PiacerSi di Conad line represents a balanced and tasty food choice, to discover well-being in all its nuances.
The concept therefore revolves around an idea of authentic well-being that combines harmony, energy and satisfaction without sacrifices.
"Liking yourself" thus becomes a personal journey towards feeling good about yourself, interpreted as a kaleidoscope of colors and emotions that reflect well-being in all its nuances.Contact usDo you have a project in mind?
